A typical web site is comprised of three basic components:
Text (or copy), graphics & hyperlinks. It is the balanced
combination of the three that will make for a successful
The text (or copy) on your site is the most important
component. It is here that you can explain, in great detail if necessary,
all the details of your business or service. While one of the
benefits of the internet is the 'limitless' amount information
you can post, be careful not to allow too much text to be on a
single page. It can overwhelm the viewer and cause them to skim or
ignore your information all together.
If you have a lot of information on a particular topic or item,
it is typically better to break it up in smaller sub-topics and
spread the information out over several pages. This will give
your readers a better chance of digesting the information and
additionally it will make it easier for the reader to find
exactly what they are looking for.
Basically anything that is not text is
a graphic. Graphics are extremely important to the design of a
web site, not only by allowing us to show pictures of our
products and such, but also by giving the site character and eye
appeal. The quickest way to get a viewer to leave your site is
by having page upon page of plain text. It is the graphics by
way of photos, art work and logos that give your site life and
will set it apart from the competition.
While it is tempting to put tons on photos and other graphics on
your site, again balance comes into play. The more graphics on
your site, the slower it will load. And with many internet users
still having slow connections to the internet, many will not
have the patience to wait for a slow site to load.
The last basic component of a web site
is hyperlinks. Hyperlinks add interactivity to your site by
allowing the viewer to click on text or graphics that are linked
to other pages in your site or to other web sites all together.
This is a great tool to organize your site and allows you to
expand the information you are making available to your viewers
by hyperlinking to any other web site.
While in general links are good (especially ones from other web
sites to yours), be careful of directing viewers away from your
site... the don't always come back.
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