Quite often web users begin to surf and
research a purchase a long time before they are ready to actually
buy the item. The fear is that they will find you when they are
doing their shopping but forget about you when it is time to make
the purchase. There is a need to not only attract users to your
site but to keep them as customers for a long time after.
The way to keep you fresh in the minds of your
web visitors is with Mailing Lists. How it works is that users are
tempted to enter their e-mail address in order to receive a
newsletter or enter a contest or something. These e-mail addresses
are ten collected and stored.
You can now periodically bulk send a customized
Promotional Letter to thousands of people at once. This is great
for promotions, announcements or any reason to remind your
customers you are still there.