Probably the most basic and underestimated
concept in Web Promotion is Link Exchange. Just as it sounds, in
Link Exchange you agree to have a link on your site to another's
site in exchange for them having a link to your site on theirs.
This is usually free and is a great way to target customers by
linking with sites with related content.
There is no limit to the number of sites you
can Link Exchange with. These is also no limit to its benefit.
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